"NBCC's mission is to eradicate breast cancer by focusing the administration, U.S. Congress, research institutions and consumer advocates on breast cancer. NBCC encourages all those concerned about this disease to become advocates for action and change. The Coalition informs, trains and directs patients and others in effective advocacy efforts. Nationwide, women and men are increasing the awareness of breast cancer public policy by participating in legislative, scientific and regulatory decisions, promoting positive media coverage and actively working to raise public awareness." (http://www.breastcancerdeadline2020.org/about/index-1.html)